Marley's Dive Shop
A family-friendly dive shop
Industry
Diving industry
Role
Visual identity, logo, business card, website.
Client
Marley's dive shop [dive shop]
Marley's Dive Shop is an emerging dive club run by a freelancer in Mauritius. The goal was to create visuals that speak to families eager to discover the underwater world.
The Visual Identity
I aimed to capture the balance between its rich history and the elegance of a timeless getaway.
✔ Family-friendly – Rounded typography and colors inspired by the neon diving gear often found for children.
✔ Dynamic – The founder has a lively personality that I wanted to reflect in the visuals. I also drew inspiration from marine bioluminescence for the vibrant colors.
Communication Materials
Since Marley's Dive Shop is initially a freelance operation (with plans to grow quickly), it was essential to provide a professional yet creative way to share contact details. I designed a business card with a QR code and a sticker that divers would want to keep and use on their gear.
The Artistic Directions
As part of my "Deep Identity" package, the client had a choice between two artistic directions. The first, Island Vibe, was not selected, as the founder chose to focus on families rather than solo travelers.
The Website
The website is a key element of the brand strategy, serving to inform, reassure, and showcase the freelancer’s professionalism.
✔ Concise- Provides essential information without overloading.
✔ Tailored to the audience - A dedicated section detailing the diving experience for children.
